ABOUT US
ELEVATING INTEGRITY IN INTERNATIONAL RECRUITMENT
AEGA is the first global alliance led by UKVi and higher-education experts to professionalize international recruitment through independent guidance, operational oversight, and innovative technology to ensure ethical integrity and student success.
500+
Successful consultations
200+
Hours of expert-led investment
100+
Publications on investment
3K+
Satisfied clients
PETE YETTON
“True recruitment success is not about taking risks—it's about managing them. In a shifting regulatory world, AEGA turns uncertainty into integrity-driven growth.”
Under Pete's leadership, AEGA has transformed international student recruitment through ethical frameworks, compliance excellence, and technology-driven transparency.
OUR STORY
AEGA was born from a 'little red book of ideas' in a Rome cafe, fueled by 22 years of searching for a way to transform global student recruitment. Having served in uniform and practiced law, our founder Pete Yetton saw the urgent need to move beyond surface-level marketing to deeper 'Layer 3' business compliance. We listened to agents struggling with shifting regulations and universities balancing growth with ethical responsibility. Today, we bridge that gap from our hubs in Dubai and the UK, turning those initial ideas into a global alliance that treats integrity as the foundation of every student’s future.
OUR MISSION
ESTABLISH A GLOBAL STANDARD
We aim to become the world's leading alliance, making AEGA membership the trusted benchmark for recruitment integrity and sponsor compliance.
TRANSFORM THE INDUSTRY
We envision a future where every recruitment agent and educational sponsor operates with the tools and insights necessary for excellence.
EMPOWER THROUGH CONFIDENCE
We strive to equip our partners to facilitate smooth, compliant, and enriching educational experiences for students worldwide.
OUR VISION
A global education landscape where every student is served by certified, compliant, and ethical agents; where universities have complete confidence in their recruitment partners; and where transparency and accountability are the industry standard.
OUR JOURNEY
2020AEGA Founded
Launched with 50 founding members
2021500 Agents
Reached 500 certified agents across 15 countries
2022Global Expansion
Expanded to 35 countries with university partnerships
2023100+ Universities
Partnered with over 100 institutions worldwide
20242,500 Agents
Certified 2,500+ agents with 50,000+ CPD hours delivered
GLOBAL IMPACT
AEGA's influence spans 45+ countries, supporting thousands of agents, partnering with leading universities, and protecting hundreds of thousands of students worldwide.
REGIONAL PRESENCE
Every Impact Counts
When impact is embedded into your service mission, it doesn't depend on motivation or momentum. It grows steadily, alongside your business. And together, every working moment is an impact, creating a better future for all of us.
to education
enhancement support
partnership tools
your business
for your business.
OUR CORE VALUES
INTEGRITY FIRST
We prioritize transparency and non-negotiable ethical standards in every partner and student interaction.
01.
ACCOUNTABILITY YOU CAN TRUST
Our business approach is measurable, auditable, and strictly aligned with global regulatory expectations.
02.
COLLABORATION FOR PROGRESS
We unite agents, universities, and regulators to solve global recruitment challenges through shared standards.
03.
INTEGRITY FIRST
We prioritize transparency and non-negotiable ethical standards in every partner and student interaction.
04.
ACCOUNTABILITY YOU CAN TRUST
Our business approach is measurable, auditable, and strictly aligned with global regulatory expectations.
05.
COLLABORATION FOR PROGRESS
We unite agents, universities, and regulators to solve global recruitment challenges through shared standards.
06.
Peter Yetton’s guidance has been invaluable in strengthening our international recruitment and compliance operations. His collaborative approach helped us apply the principles of “safe growth,” improve audit readiness, enhance transparency, and build stronger agent relationships enabling us to confidently sustain recruitment even in higher-risk markets.
Director of UKVI Compliance
Pete’s guidance was instrumental in helping our team achieve confident compliance and deliver a very positive audit outcome. Through clear strategic direction, thorough process reviews, and practical support, he strengthened our operations and upskilled our wider institution enabling a capable, collaborative team and reducing reliance on single points of failure.
Director of International Recruitment and Admissions